Traditional Search Engine Optimization (SEO) focuses on ranking your webpages higher to earn a *click*. Answer Engine Optimization (AEO) focuses on making your content the direct *answer* to a query, which may be presented to the user without them ever visiting your site. AEO is a layer on top of SEO that optimizes for clarity, structure, and factual accuracy for AI models.

They are very similar and often used interchangeably. AEO (Answer Engine Optimization) is a broad term, while GEO (Generative Engine Optimization) specifically refers to optimizing for *generative AI* models like ChatGPT and Google's AI Overviews. We practice both, as the core principles of providing clear, structured answers benefit all types of answer engines.

AEO is critical for voice search. Devices like Alexa, Siri, and Google Assistant are "answer engines." They don't provide a list of links; they provide one, direct answer. By optimizing your content for AEO, you are creating the concise, fact-based snippets that these voice search assistants rely on, increasing your chances of being the single, authoritative source.

AEO is a "bolt-on" service that enhances your existing SEO. We don't replace what's working. We build on it by auditing your existing content for "answerability," implementing advanced schema, and identifying new content opportunities based on the *questions* your audience is asking AI. It's a natural and necessary evolution of a mature digital marketing strategy.

We designed this as a bolt-on service to minimize your team's workload. We require a primary point of contact for an initial onboarding call and bi-weekly check-ins. We handle the analysis, strategy, and provide clear implementation guidelines or work directly with your development team.